How PR helps B2b BrAnds to become visible in AI: THE “BEST PRACTICE PLUS” Approach
In brief: AI systems increasingly answer B2B research questions from third-party sources – trade media, analyst commentary, interviews and press […]
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PR and Affiliate: The Winning Combination for Consumer Tech Marketing
Learn why Consumer Tech Vendors need Affiliate Marketing in their communications mix and about the role of PR in this game. For B2C providers – especially in consumer tech, general interest and lifestyle – affiliate in media is no longer optional. It’s a necessity if you want to be present at the decisive moment in the purchase decision.
And PR is the performance catalyst that decides whether your products show up in exactly these environments.
PR freelancer vs. PR agency: which is best for tech B2B vendors and startups?
As a tech company, you need visibility, credibility, and a clear story. Whether a PR freelancer or a PR agency is the better fit depends on goals, speed, budget, seniority, and your in‑house resources. I’m Thomas Konrad, a freelance PR consultant. I previously worked in agencies and led in‑house PR—so I know all perspectives. In this guide, I explain the differences, outline typical use cases, and provide a decision checklist—especially for B2B tech and startups.
Data Storytelling – Turning Numbers into PR Gold
Every tech company owns something no one else has – and what far too often remains untapped in communications: its own data.
Data on how people use their software, how users behave, on transactions, workflows, trends, or industry dynamics. This data is raw material – and those who process it smartly can turn it into stories that excite media, customers, and markets.
5 Tips for Start-Ups in the AI-Hype
AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.
People Relations are Essential in the Age of AI
Artificial intelligence is transforming the world of communication at a pace that sometimes takes our breath away. Automated texts, chatbots, AI-driven research – all of this has already become part of everyday work. At the same time, one critical question arises: How do you, as a PR professional, ensure that brands, companies, products, ideas, and innovations remain visible when AI filters and sorts content?
This is where AI visibility comes into play. AI-driven search engines prioritize content created by real people with genuine experience and expertise. That’s why, at the end of the day, it’s your relationships, your voice, and your credibility that count. It’s not abstract companies or faceless brands that should appear in the media, but authentic human representatives.