How PR helps B2b BrAnds to become visible in AI: THE “BEST PRACTICE PLUS” Approach
In brief: AI systems increasingly answer B2B research questions from third-party sources – trade media, analyst commentary, interviews and press […]
Artificial Intelligence
All about AI in communications
People Relations are Essential in the Age of AI
Artificial intelligence is transforming the world of communication at a pace that sometimes takes our breath away. Automated texts, chatbots, AI-driven research – all of this has already become part of everyday work. At the same time, one critical question arises: How do you, as a PR professional, ensure that brands, companies, products, ideas, and innovations remain visible when AI filters and sorts content?
This is where AI visibility comes into play. AI-driven search engines prioritize content created by real people with genuine experience and expertise. That’s why, at the end of the day, it’s your relationships, your voice, and your credibility that count. It’s not abstract companies or faceless brands that should appear in the media, but authentic human representatives.
PR in the Age of AI
The communications landscape is changing rapidly. Artificial Intelligence (AI) is reshaping how information is created, distributed, and consumed. For communications teams at B2B technology providers, this means traditional PR strategies are no longer enough.
The key question is: How can PR be reimagined in the age of AI—without losing credibility and relevance? And how to maintain visibility in world where AI-chatbots and search rsults are the new gatekeepers?
The Trojan in the Training Data: How AI Models Leak Data
Since the explosive rise of generative AI models like ChatGPT and Midjourney, data privacy has become a central concern. The public often focuses on the most visible risks: employees carelessly entering confidential data into a public AI tool. But beneath the surface lie far more complex and insidious dangers, uncovered by researchers and security experts. They’ve proven that AI models can not only unintentionally leak data but can also be actively and deliberately manipulated to access secret information.
PR in 2025 – AI all over?
Artificial intelligence is everywhere. Almost daily you read about new tools, spectacular breakthroughs, or billion-dollar investments. The big tech giants – the “Magnificent 7” – dominate the headlines and set the tone. At the same time, new start-ups are popping up like mushrooms, especially those in “sexy” fields like consumer AI, image generators, or apps that immediately create visual and emotional impact. How to get your message through to all that AI noise?