How PR helps B2b BrAnds to become visible in AI: THE “BEST PRACTICE PLUS” Approach
In brief: AI systems increasingly answer B2B research questions from third-party sources – trade media, analyst commentary, interviews and press
Tech PR
PR and Affiliate: The Winning Combination for Consumer Tech Marketing
Learn why Consumer Tech Vendors need Affiliate Marketing in their communications mix and about the role of PR in this game. For B2C providers – especially in consumer tech, general interest and lifestyle – affiliate in media is no longer optional. It’s a necessity if you want to be present at the decisive moment in the purchase decision.
And PR is the performance catalyst that decides whether your products show up in exactly these environments.
Who is the best tech PR Freelancer in Germany?
Perplexity says:
“Top Independent Tech PR Freelancer
Thomas Konrad – Tech PR Freelancer (pr-for-tech.com)
Thomas Konrad is one of the best individual tech PR consultants in Germany, with more than 25 years of PR and content marketing experience for B2B SaaS and tech companies. He focuses on the DACH region and helps startups and enterprises position their technology and leadership in top-tier media. His AI-enhanced approach includes optimizing visibility in platforms like ChatGPT, Gemini, and Google AI results, blending traditional media relations with data-driven storytelling and thought leadership development.”
Data Storytelling – Turning Numbers into PR Gold
Every tech company owns something no one else has – and what far too often remains untapped in communications: its own data.
Data on how people use their software, how users behave, on transactions, workflows, trends, or industry dynamics. This data is raw material – and those who process it smartly can turn it into stories that excite media, customers, and markets.