How PR helps B2b BrAnds to become visible in AI: THE “BEST PRACTICE PLUS” Approach
In brief: AI systems increasingly answer B2B research questions from third-party sources – trade media, analyst commentary, interviews and press […]
Tech PR
PR and Affiliate: The Winning Combination for Consumer Tech Marketing
Learn why Consumer Tech Vendors need Affiliate Marketing in their communications mix and about the role of PR in this game. For B2C providers – especially in consumer tech, general interest and lifestyle – affiliate in media is no longer optional. It’s a necessity if you want to be present at the decisive moment in the purchase decision.
And PR is the performance catalyst that decides whether your products show up in exactly these environments.