How PR helps B2b BrAnds to become visible in AI: THE “BEST PRACTICE PLUS” Approach
In brief: AI systems increasingly answer B2B research questions from third-party sources – trade media, analyst commentary, interviews and press […]
PR 4 Tech
With my PR background in the Tech/Digital sector, I’m sharing thoughts on where the industry is. going.
Data Storytelling – Turning Numbers into PR Gold
Every tech company owns something no one else has – and what far too often remains untapped in communications: its own data.
Data on how people use their software, how users behave, on transactions, workflows, trends, or industry dynamics. This data is raw material – and those who process it smartly can turn it into stories that excite media, customers, and markets.
5 Tips for Start-Ups in the AI-Hype
AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.
PR in the Age of AI
The communications landscape is changing rapidly. Artificial Intelligence (AI) is reshaping how information is created, distributed, and consumed. For communications teams at B2B technology providers, this means traditional PR strategies are no longer enough.
The key question is: How can PR be reimagined in the age of AI—without losing credibility and relevance? And how to maintain visibility in world where AI-chatbots and search rsults are the new gatekeepers?