PR 4 Tech - PR for Tech

PR freelancer vs. PR agency: which is best for tech B2B vendors and startups?

As a tech company, you need visibility, credibility, and a clear story. Whether a PR freelancer or a PR agency is the better fit depends on goals, speed, budget, seniority, and your in‑house resources. I’m Thomas Konrad, a freelance PR consultant. I previously worked in agencies and led in‑house PR—so I know all perspectives. In this guide, I explain the differences, outline typical use cases, and provide a decision checklist—especially for B2B tech and startups.

Content Marketing, PR 4 Tech, PR Tips, Public Relations

Data Storytelling – Turning Numbers into PR Gold

Every tech company owns something no one else has – and what far too often remains untapped in communications: its own data.

Data on how people use their software, how users behave, on transactions, workflows, trends, or industry dynamics. This data is raw material – and those who process it smartly can turn it into stories that excite media, customers, and markets.

Content Marketing, PR 4 Tech, PR Tips, Public Relations

5 Tips for Start-Ups in the AI -Hype

AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.

Artificial Intelligence, PR 4 Tech, Public Relations

PR in the Age of AI

The communications landscape is changing rapidly. Artificial Intelligence (AI) is reshaping how information is created, distributed, and consumed. For communications teams at B2B technology providers, this means traditional PR strategies are no longer enough.
The key question is: How can PR be reimagined in the age of AI—without losing credibility and relevance? And how to maintain visibility in world where AI-chatbots and search rsults are the new gatekeepers?