Yes, Content IS king!
Every tech company owns something no one else has – and what far too often remains untapped in communications: its own data.
Data on how people use their software, how users behave, on transactions, workflows, trends, or industry dynamics. This data is raw material – and those who process it smartly can turn it into stories that excite media, customers, and markets.
AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.
After more than 25 years in PR and communications—working with agencies, tech startups, SMEs, and global corporations—I’ve decided to take the next big step: I am now working as an independent Freelance Tech PR Consultant for the DACH region.
Learn what I have to offer for companies, agencies and start-ups.
Artificial intelligence is everywhere. Almost daily you read about new tools, spectacular breakthroughs, or billion-dollar investments. The big tech giants – the “Magnificent 7” – dominate the headlines and set the tone. At the same time, new start-ups are popping up like mushrooms, especially those in “sexy” fields like consumer AI, image generators, or apps that immediately create visual and emotional impact. How to get your message through to all that AI noise?
