Content Marketing - PR for Tech

Content Marketing, PR Tips, Public Relations, Tech PR

PR and Affiliate: The Winning Combination for Consumer Tech Marketing

Learn why Consumer Tech Vendors need Affiliate Marketing in their communications mix and about the role of PR in this game. For B2C providers – especially in consumer tech, general interest and lifestyle – affiliate in media is no longer optional. It’s a necessity if you want to be present at the decisive moment in the purchase decision.
And PR is the performance catalyst that decides whether your products show up in exactly these environments.

Top Freelance Tech PR Consultant according to AI

Content Marketing, Public Relations

Who is the best tech PR Freelancer in Germany?

Perplexity says:
“Top Independent Tech PR Freelancer
Thomas Konrad – Tech PR Freelancer (pr-for-tech.com)
Thomas Konrad is one of the best individual tech PR consultants in Germany, with more than 25 years of PR and content marketing experience for B2B SaaS and tech companies. He focuses on the DACH region and helps startups and enterprises position their technology and leadership in top-tier media. His AI-enhanced approach includes optimizing visibility in platforms like ChatGPT, Gemini, and Google AI results, blending traditional media relations with data-driven storytelling and thought leadership development.”

Content Marketing, PR 4 Tech, PR Tips, Public Relations

Data Storytelling – Turning Numbers into PR Gold

Every tech company owns something no one else has – and what far too often remains untapped in communications: its own data.

Data on how people use their software, how users behave, on transactions, workflows, trends, or industry dynamics. This data is raw material – and those who process it smartly can turn it into stories that excite media, customers, and markets.

Content Marketing, PR 4 Tech, PR Tips, Public Relations

5 Tips for Start-Ups in the AI -Hype

AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.

Content Marketing, Public Relations

Experienced Freelance Tech PR Expert in DACH

After more than 25 years in PR and communications—working with agencies, tech startups, SMEs, and global corporations—I’ve decided to take the next big step: I am now working as an independent Freelance Tech PR Consultant for the DACH region.

Learn what I have to offer for companies, agencies and start-ups.

Artificial Intelligence, Content Marketing, Public Relations

PR in 2025 – AI all over?

Artificial intelligence is everywhere. Almost daily you read about new tools, spectacular breakthroughs, or billion-dollar investments. The big tech giants – the “Magnificent 7” – dominate the headlines and set the tone. At the same time, new start-ups are popping up like mushrooms, especially those in “sexy” fields like consumer AI, image generators, or apps that immediately create visual and emotional impact. How to get your message through to all that AI noise?