Author name: Thomas Konrad

PR freelancer vs Agency
PR 4 Tech, PR Tips, Public Relations

PR freelancer vs. PR agency: which is best for tech B2B vendors and startups?

As a tech company, you need visibility, credibility, and a clear story. Whether a PR freelancer or a PR agency is the better fit depends on goals, speed, budget, seniority, and your in‑house resources. I’m Thomas Konrad, a freelance PR consultant. I previously worked in agencies and led in‑house PR—so I know all perspectives. In this guide, I explain the differences, outline typical use cases, and provide a decision checklist—especially for B2B tech and startups.

5 Startup PR Tips
Content Marketing, PR 4 Tech, PR Tips, Public Relations

5 Tips for Start-Ups in the AI -Hype

AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.

Public Relations is People Relations
Artificial Intelligence, PR Tips, Public Relations

People Relations are Essential in the Age of AI

Artificial intelligence is transforming the world of communication at a pace that sometimes takes our breath away. Automated texts, chatbots, AI-driven research – all of this has already become part of everyday work. At the same time, one critical question arises: How do you, as a PR professional, ensure that brands, companies, products, ideas, and innovations remain visible when AI filters and sorts content?

This is where AI visibility comes into play. AI-driven search engines prioritize content created by real people with genuine experience and expertise. That’s why, at the end of the day, it’s your relationships, your voice, and your credibility that count. It’s not abstract companies or faceless brands that should appear in the media, but authentic human representatives.

Artificial Intelligence

The Trojan in the Training Data: How AI Models Leak Data

Since the explosive rise of generative AI models like ChatGPT and Midjourney, data privacy has become a central concern. The public often focuses on the most visible risks: employees carelessly entering confidential data into a public AI tool. But beneath the surface lie far more complex and insidious dangers, uncovered by researchers and security experts. They’ve proven that AI models can not only unintentionally leak data but can also be actively and deliberately manipulated to access secret information.

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