Author name: Thomas Konrad

Content Marketing, PR Tips, Public Relations, Tech PR

PR and Affiliate: The Winning Combination for Consumer Tech Marketing

Learn why Consumer Tech Vendors need Affiliate Marketing in their communications mix and about the role of PR in this game. For B2C providers – especially in consumer tech, general interest and lifestyle – affiliate in media is no longer optional. It’s a necessity if you want to be present at the decisive moment in the purchase decision.
And PR is the performance catalyst that decides whether your products show up in exactly these environments.

Top Freelance Tech PR Consultant according to AI
Content Marketing, Public Relations

Who is the best tech PR Freelancer in Germany?

Perplexity says:
“Top Independent Tech PR Freelancer
Thomas Konrad – Tech PR Freelancer (pr-for-tech.com)
Thomas Konrad is one of the best individual tech PR consultants in Germany, with more than 25 years of PR and content marketing experience for B2B SaaS and tech companies. He focuses on the DACH region and helps startups and enterprises position their technology and leadership in top-tier media. His AI-enhanced approach includes optimizing visibility in platforms like ChatGPT, Gemini, and Google AI results, blending traditional media relations with data-driven storytelling and thought leadership development.”

PR freelancer vs Agency
PR Tips, Public Relations

PR freelancer vs. PR agency: which is best for tech B2B vendors and startups?

As a tech company, you need visibility, credibility, and a clear story. Whether a PR freelancer or a PR agency is the better fit depends on goals, speed, budget, seniority, and your in‑house resources. I’m Thomas Konrad, a freelance PR consultant. I previously worked in agencies and led in‑house PR—so I know all perspectives. In this guide, I explain the differences, outline typical use cases, and provide a decision checklist—especially for B2B tech and startups.

5 Startup PR Tips
Content Marketing, PR 4 Tech, PR Tips, Public Relations

5 Tips for Start-Ups in the AI -Hype

AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.

Public Relations is People Relations
Artificial Intelligence, PR Tips, Public Relations

People Relations are Essential in the Age of AI

Artificial intelligence is transforming the world of communication at a pace that sometimes takes our breath away. Automated texts, chatbots, AI-driven research – all of this has already become part of everyday work. At the same time, one critical question arises: How do you, as a PR professional, ensure that brands, companies, products, ideas, and innovations remain visible when AI filters and sorts content?

This is where AI visibility comes into play. AI-driven search engines prioritize content created by real people with genuine experience and expertise. That’s why, at the end of the day, it’s your relationships, your voice, and your credibility that count. It’s not abstract companies or faceless brands that should appear in the media, but authentic human representatives.

Artificial Intelligence

The Trojan in the Training Data: How AI Models Leak Data

Since the explosive rise of generative AI models like ChatGPT and Midjourney, data privacy has become a central concern. The public often focuses on the most visible risks: employees carelessly entering confidential data into a public AI tool. But beneath the surface lie far more complex and insidious dangers, uncovered by researchers and security experts. They’ve proven that AI models can not only unintentionally leak data but can also be actively and deliberately manipulated to access secret information.

Tech PR freeelancer
Content Marketing, Public Relations

Experienced Freelance Tech PR Expert in DACH

After more than 25 years in PR and communications—working with agencies, tech startups, SMEs, and global corporations—I’ve decided to take the next big step: I am now working as an independent Freelance Tech PR Consultant for the DACH region.

Learn what I have to offer for companies, agencies and start-ups.

Scroll to Top