The communications landscape is changing rapidly. Artificial Intelligence (AI) is reshaping how information is created, distributed, and consumed. For communications teams at B2B technology providers, this means traditional PR strategies are no longer enough.
The key question is: How can PR be reimagined in the age of AI—without losing credibility and relevance? And how to maintain visibility in world where AI-chatbots and search rsults are the new gatekeepers?
After more than 25 years in PR and communications—working with agencies, tech startups, SMEs, and global corporations—I’ve decided to take the next big step: I am now working as an independent Freelance Tech PR Consultant for the DACH region.
Learn what I have to offer for companies, agencies and start-ups.
Artificial intelligence is everywhere. Almost daily you read about new tools, spectacular breakthroughs, or billion-dollar investments. The big tech giants – the “Magnificent 7” – dominate the headlines and set the tone. At the same time, new start-ups are popping up like mushrooms, especially those in “sexy” fields like consumer AI, image generators, or apps that immediately create visual and emotional impact. How to get your message through to all that AI noise?
