5 Tips for PR in the AI Hype – How to Make Your Start-up Visible
AI start-ups are popping up like mushrooms after the rain. For you founders, that means massive competition for attention. Especially in B2B, it’s even tougher – your topics are often complex, less “sexy,” and don’t automatically make headlines. Your opportunity: a clear story, a smart PR strategy, and the willingness to step out as the face and voice of your company.
Your Challenge
You’re short on time, juggling product, team, and investors – but you still need to get out in front of the public. Journalists and investors hear similar pitches every day. If you only talk about features and buzzwords, you’ll get lost in the noise.
B2B start-ups face an extra hurdle: making complex technology easy to understand. But without visibility, even the best solution remains invisible.
5 Tips to Make you stand out
- A clear message: What truly sets you apart – and why should anyone outside your bubble care?
- Be the face of your company: You are the story. Founders who clearly communicate their vision build trust and make their start-up tangible.Thought Leadership: As a founder, you need to show up as an expert and thought leader. Minimum: thought leader. Even better: visionary.
- Data-driven PR: You have gathered data that only you have. Now uns them to compile exclusive reports and studies that will attract media attention. In my experience, data-storytelling always wins!
- Consistency over quick wins: PR isn’t just a launch tool. It works through constant touchpoints – media coverage, bylines, studies, LinkedIn.
Why Experience Matters
You need partners who know the rules of the game: media, audiences, investors. Someone who sharpens your story, builds communications structures, and applies PR in a way that puts you ahead in the race for attention. Someone who understands what start-ups need in each growth stage and funding round.
That’s where experience makes all the difference: an experienced communicator who knows the tech scene, understands B2B as well as media mechanics, and helps you turn your vision into visibility.
👉 Bottom line: You have the innovation, you have the vision – now it’s time to make it visible. With smart PR you’ll not only get heard, but recognized as the thought leaders you are. And with the right sparring partner at your side, your story gains true impact.
About the Author
I’m Thomas Konrad, a tech PR and content marketing freelancer. I’ve spent 25 years guiding start-ups, scale-ups, and tech companies in their communications. I built the PR strategy for Burda’s start-up Cliqz (search engine, browser, privacy) and managed PR during the growth phase at fintech QPLIX.
My offer: PR and content for tech start-ups – all in one package.
