Freelance for GEO – AI Search Visibility

What is Generative Engine Optimization – and why does it matter to technology vendors?

Generative Engine Optimization (GEO) is the evolution of traditional SEO (Search Engine Optimization). While SEO focuses on making sure Google ranks your website among the top results, GEO takes it one step further: Generative AI search systems such as ChatGPT, Perplexity, or Bing Copilot deliver direct answers – and they decide which brands are considered trustworthy and relevant. Market leader Google Search is also providing more and more direct AI responses, effectively competing with itself. This means that SEO and SEA (search engine advertising) are becoming less important, while GEO is growing in significance.

If you want to show up when potential customers ask questions like “What is the best ERP solution for mid-sized companies in Germany?” or “Which cloud security providers are seen as most reliable in Europe?”, you need two things:

  • Structured content that AI systems can easily read, understand, and process.
  • Source authority, strengthened by PR placements, expert articles, and mentions in relevant media (see Content Marketing Institute).
  • Optimizing for AI also means optimizing for humans—well-prepared content and credibility are also appreciated by readers, users, and customers.

GEO means actively shaping how your company is represented in the new world of AI-powered search. GEO needs expertise, stamina, and effort. The investment in reputation, authority, and well-structured information will pay off at other areas, too.

The 4 signals the AI looks to assess relevance: Experience, Expertise, Authoritativeness, and Trustworthyness

For AI visibility, invest in e-e-a-t: experience, expertise, authoritativeness, trustworthiness

My Services as a Freelance GEO Specialist

On-Page: GEO-content

  • Optimization of website content for generative search engines
  • Creation of GEO-optimized landing pages, whitepapers & blog articles
  • Keyword strategies focused on questions & long-tail queries
  • Content that shows experience in terms of authentic, first-hand knowledge: cases studies, customer voices, reports from cutomer projects, data storytelling

Off-Page: GEO PR – Building Authoritativeness and Reputation through Media presence

  • PR placements in trade and business media create “authoritativeness”
  • Thought-leadership campaigns for long-term reputation — “expertise”, “trustworthiness”

GEO Strategy Consulting

  • Analysis of your current visibility
  • Development of a tailored GEO roadmap
  • Monitoring & measuring presence in AI-powered search engines

Your Benefits with Me as a Freelance GEO Specialist

  • B2B Tech Expertise: 25 years of experience in PR & content for IT companies
  • Combining classic PR & Content Marketing with GEO-strategies
  • Tailored concepts: for startups, mid-sized businesses, and enterprises
Do you want to increase your visibility in AI-driven search engines?
Let’s talk – I’ll support you as a freelance GEO specialist with content, PR, and strategy.

FAQ about GEO

How to gain visibility in AI chatbots like ChatGTP, Perplexity, Gemini and in the direct anwers of Google and Bing?
Employ Generative Engine Optimisation (GEO) techniques on both the on-page and off-page levels. Established companies can build on their existing SEO strategies and incorporate additional elements to showcase their expertise and authority both on-page and off-page. In practice, this involves investing in PR to secure references in relevant media and to establish thought leadership. Start-ups need to develop SEO and GEO in parallel.

What’s the difference between GEO and SEO?
SEO is about optimizing for Google and other traditional search engines. GEO ensures that your content also appears in the direct answers provided by AI-powered systems like ChatGPT.

Is GEO relevant for every company?
Yes – especially for B2B IT providers who want to be seen as trustworthy sources in their markets.

Is classic PR enough for GEO?
No – PR is one important building block for authority. But only when combined with structured content and a GEO strategy will your brand be optimally considered in AI-powered searches.

GEO or AEO – is there a difference?
Some call it AEO (Answer Engine Optimization), others prefer GEO (Generative Engine Optimization). In practice, both terms describe the same thing: optimizing for AI-driven answer systems. The term AEO is often refers more specifically to AI results in web search engines like Google and Bing.

Further Resources

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