PR Package for Tech Start-ups
Create visibility. Build trust. Accelerate growth.
As a tech start-up, you have a great product or an innovative technology – but how do you reach investors, media, partners, and customers? That’s where I come in: I’m Thomas Konrad, freelance PR consultant based in Munich. Germany. With over 25 years of experience in tech PR and content marketing, I help start-ups tell their story in a way that generates attention, builds trust, and drives growth. Having led Corporate Communications in two start-ups, I have a proven track record of securing impactful, high-profile media coverage for start-ups, even in early stage and with complex business models and technologies. I have led PR for two startups. Therefore, I have experience in developing your communication strategy, organizing go-to-market, growth, and internationalization, and guiding you through capital rounds. Beyond startup media, I bring young companies and their founders into the business press, where you can reach not only investors and talent, but above all, customers.
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My Approach for Start-ups
- Strategic Positioning: Clear messaging, elevator pitch, and a compelling narrative that defines your unique selling proposition (USP).
- Media Relations & PR: Drafting and distributing your first press releases, building a tailored press list, and reaching out personally to key tech and business journalists.
- Content Marketing: Thought leadership articles, case studies, whitepapers, and blog posts that showcase your expertise and generate leads.
- Social Media: LinkedIn strategies, content calendars, and starter campaigns for consistent visibility.
- AI-Ready PR & Content: Communication designed not only for people, but also optimized for AI-driven search systems – including GEO (Generative Engine Optimization), ensuring your start-up is discoverable in AI-generated answers and chatbot responses.
The Start-up Package
For early-stage start-ups I offer a special package starting at €3,500.
It includes:
- Basic strategy and go-to-market PR planning
- First press release + media kit
- Press list creation and journalist outreach
- Case study or success story with an early customer
- LinkedIn starter content & editorial calendar
Why work with me?
- Extensive experience with start-ups, scale-ups, and international tech companies
- Proven track record of securing high-profile media coverage in DACH as well as internationally, including the US market.
- Unique mix of classic PR, digital marketing, storytelling, and AI-Ready content
- Hands-on, flexible and fast, without the overhead of a PR-Agency – exactly what a start-up needs
👉 If you want to build reach, win investors, or launch your first major communications campaign, I’m here to help.